Channel 4 launches Paralympics Push

Inside Incredible Athlete 006 300x180 Channel 4 launches Paralympics Push

Inside Incredible Athletes. Photograph: Channel 4

Channel 4 is aiming to make household names out of disabled sports stars, such as nine-times gold-medal-winning equestrian Lee Pearson, in the run-up to the the London 2012 Paralympic Games.

And the channel is launching a £500,000 search for British disabled talent to act as commentators, experts and presenters during the Paralympics.

Channel 4′s acting chief creative officer, Julian Bellamy, confirmed that, apart from programming such as the news, the broadcaster’s schedules will be cleared for 150 hours of live coverage of the Paralympics, which run from 29 August to 9 September 2012.

Source: The Guardian

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