Tuesday 11th November 2018 is Purple Tuesday and it’s definitely worth highlighting the date in your diary since it’s the UK’s first accessible shopping day, established to recognise the importance and needs of disabled consumers and promote inclusive shopping.
Purple Tuesday is being co-ordinated by disability organisation, Purple, with the endorsement of the Department for Work and Pensions (DWP) and support from launch partners, including some of the biggest names in retail, such as: Argos, Barclays, British Retail Consortium, Contacta, Landsec, Marks & Spencer, Revo, Sainsbury’s and The Crown Estate.
Participating businesses and organisations
As well as endorsing and promoting Purple Tuesday, participating businesses and organisations must make at least one long-term commitment aimed at improving the experience for their disabled customers.
Commitments vary, depending on the individual business and its resources but examples could include introducing regular ‘quiet hours’ for people with sensory issues, improving store wayfinding, training staff in British Sign Language (BSL) or introducing more inclusive marketing.