An accessible shopping day is to be held on 13 November 2018 encouraging retailers to focus on improving the experience of disabled customers.

The event, co-ordinated by disability organisation Purple, has been backed by disability minister Sarah Newton and big chains including Asda, Sainsbury’s and Marks and Spencer.

James Taylor, Head of Policy and Public Affairs at disability charity Scope, said:

“This initiative is an important reminder to retailers that disabled customers should not be an afterthought.

“Disabled people too often face unnecessary difficulties when shopping, with issues such as poor accessibility and lack of awareness from staff, so it’s great to see so many big names on board with this initiative.

“Disabled people and their families should have an equal chance to shop, whether that’s on the high street or online.

“Businesses need to make themselves open to disabled people every day of the year, not just as a one-off.”

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